Arla’s Objective: To increase awareness and boost purchase intent and sales.

Arla’s Challenges: Identifying and managing hundreds of influencers across multiple brands with limited resources, in a cost- and time-efficient manner, while ensuring brand safety.

The Solution: Our platform, with its extensive network of influencers, data-driven insights, and automation tools, delivered optimal results. It allowed Arla's managers to oversee everything efficiently, both in terms of time and cost, without compromising brand safety.

The Results: Arla successfully increased awareness, purchase intent, and consumer engagement, resulting in higher sales. Influencer marketing is now a key component of their strategy, which they continue to scale.

“With high-profile KPIs, tailor-made activities and good profile identification, Massfluencer delivers up to ARLAs expectations according to set goals. We are very pleased with our cooperation and a proud partner of Massfluencer.”

Sara Johansson - Digital Media Officer