P&G's Objective: To reposition their brand within the premium segment.

P&G's Challenges: Identify, onboard and ship products to high-performing local mothers.

The Solution: Massfluencer’s extensive pool of users and advanced word-matching algorithms helped identify and onboard the top-performing mothers.

The Results: Pampers collaborated with 18 influencers and potential ambassadors and successfully reached majority of their target audience in a small market with 5M population.